I was reminded recently, when my project team switched the response scale for a survey question from an agreement scale to a frequency scale that, too often evaluators focus on developing survey questions while giving less attention to response options. When agreement scales are used as the fail safe response option, the result can be high-quality questions without the most meaningful answers to those questions.
Agreement scales are extremely common in the evaluation world, to the point of overuse. To be fair, evaluators cannot be completely blamed. While well-documented standards for writing survey items and how ... Learn more »