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The Campaign for College Opportunity

The Campaign for College Opportunity was formed to ensure that California’s leaders adopt policies and invest in practices that will meet the state’s economic and social needs. The goal is to increase participation and success in postsecondary education.

In 2009, the Campaign hired Informing Change to help it better understand its contribution to reform in the state’s higher education systems. Informing Change worked closely with Campaign staff to articulate a theory of change that aligned strategies and tactics with overall organizational objectives.

Informing Change developed an evaluation plan with clearly articulated outcomes and indicators that will allow staff to measure progress and, ultimately, overall impact of the Campaign.